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I weigh under 250 now, but I've been called out for being "plumper" not BBW because of the way I'm built..I'm really solid underneath and I just carry more weight in my ass then in my belly.
It's tricky. But seriously, if you are marketing to BBW fans with a girl who is just a bit chunky, your conversions will suffer. BBW fans like FAT women, not just thick chicks. There is a whole other, probably wider market for thick, chubby, and plump women, but a BBW site should be filled with fat rolls.
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