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Originally Posted by Pornwolf
Cool interview. Andrew, I hope you don't mind a couple of hardball questions...
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Q. Have you seen any effect of Myspace & other free services on A. Your Business & B. the overall sector.
A: Myspace runs a 100% open model where people of all ages can
post most anything. While they have had amazing growth, they have
to rely almost entirely on mainstream advertisers for revenue. Its
similar to TGPs vs paysites - people still pay for paysites because
they don't want to weed through clutter and that service/content/etc
is better. We continue to grow at an incredible rate.
Q: What is the average retention sitewide on AFF and FF.
A: Very high - we have a whole team who's responsible for customer
happiness and retention.
Q: Which FFI sites retains the longest?
A: It really depends on your traffic source. ALT.com has a very long
retention rate because it's a tight niche with many motivated members.
OutPersonals.com is similar for gay men looking to hookup. Retention
is also all about satisfying people - as our sites are so active, members
know that they are getting their money's worth.
We're really excited about the new launch of
http://cams.com as it is turning
out to have some of the highest repeat purchase rate measured.
It's definitely a site that gets it revenue out of "life of member"
than all up front.
Q: What's the ratio of free members to paid?
A: It all depends on traffic - some affiliates do 10-20 times better
conversions than others.
Q: We always hear stuff about Adult Friend Finder FF but we rarely hear about the other "900" sites in the protfolio we are able to promote. Tell us about them.
A: Ya, we have about 25 sites for a very wide range of traffic - each
is setup to help affiliates make the most of their traffic source. For example,
many webmasters have lots of chinese, indian, korean, etc traffic that
doesn't convert well. Many of our programs pay for free members to
monetize non-english traffic.
Here's a complete list of sites:
https://secure.adultfriendfinder.com...=summary_sites