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I have a dead forum on my hands attached to my paysite. I am in the same predicament, but I'll tell you some things I've learned along the way. A forum is all about content, obviously. The more content you have, the more people will want to be associated with that content. Just make sure that your forum has plenty of interesting content pertaining to your niche, and that you're always posting new stuff. You might want to create some fake profiles and have conversations with yourself, to make it seem as if your forum is the place to be.
I've discovered it to be very difficult getting people to post, and virtually no one will begin talking if there's nothing already being discussed.
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