According to this guy's blog:
http://www.adotas.com/2006/02/myspac...s-its-for-sex/
"Pesach Lattin is the EVP of Business Development at ICON Advertising Solutions, which owns ADOTAS. He is often credit as the inventor of the Advertising Pop-Up, although he doesn't often mention that in mixed company.
He has assisted many companies in strategic interactive advertising campaigns and revenue generation, from ABOUT.com to SonyStation. He is one of the creators of SPRINKS which became the Google AdSense network."
Fight the FYI!