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Originally Posted by $5 submissions
Free Idea of the day (Feel free to use it): How about a PAY AS YOU GO type dating site? Pay per action.
If you think about it, this may result in MORE revenue per customer since 1) you're getting more customers to sign up 2) actions accumulate with familiarity/confidence in the system.
If anyone wants Webmasterlabor.Com to help them BUILD such a site using an existing Pay As You go sponsor, hit me up 
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I think that's why Lavalife is popular since it's doesn't use a flat fee that rebills monthly and instead charges per email, and only the first email with a new girl costs you, the rest are free.