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The truth is that some "dating" sites do little to help people.
A successful dating site is a "Catch 22" in the short-run.
A successful dating site will hook people up and lose them as customers, therefore needing to create a much larger push for new membership.
An unsuccessful dating site will not hook people up well and customers will leave and not easily come back.
The good thing about the singles market is that it's cyclical.
All people are single at some point in their life.
A truly good dating site will realize that a customer has a longer lifespan than the 12 to 18 months they spend on your dating site.
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