back when I was at Comprehensive (High school) in UK (we're talking early/mid 90's here) my friend had a major (and I mean major) crush on Gordon Brown (then again she also had a big crush on Data from Star Trek
)
So I know who he is and any time I hear his name I think of my friend and have to laugh :
As to whether he's useful or not, I don't have an opinion, but he IS Labour, so probly not
I doubt I'd have heard of him if I hadn't lived in the UK though