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Why are the competitive boundaries in this industry so "soft?"
Because of traffic trades? Shows and friendships? Incestuous employment?
If Cash Program A misses a payment and Cash Program B comes on the board and says ?Hey, Program A doesn?t pay, but we do! Send us traffic,? it would cause a debacle of massive proportions.
Pepsi just released a commercial whereas they crush a ?stunt can Coke? in order to save a pristine Pepsi can: And that is just competition at work.
In our industry, that commercial dynamic manifest as insinuation at best.
Just find it interesting I suppose. I am not lobbying for change.
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