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Old 02-12-2006, 05:43 AM  
DamageX
Marketing & Strategy
 
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Join Date: Jun 2001
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If you can't see a partnership as a potential win-win situation, then it shouldn't be considered to begin with. Most of the time partnerships occur when both (all) parties see the potential of bringing things to a new level, with the help of each other's resources. Say one person is sitting on a lot of knowledge, but quite little time and not enough capital. Then the other brings in some human capital, as well as the finances. You sit down together and see a synergy effect emerging out of working together, since the first person may not necessarily have the time/money to grow to a new level organically, whereas the second may not possess enough knowledge and experience.
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