|
Google is borderline for a major, major correction. 99% of the revenue comes from adwords and adsense, but in many cases, it is just selling in a circle as people with sites pay for ads on google, and then turn around and upsell the traffic to more expensive search terms from google. While it is good for google, the end buyers are in the end paying for poor quality traffic run through a ringer.
This works mostly because google SERPs do tend to reward sites with adwords / adsense on the page. It has meant that for many mainstream generic search terms, most of the entries have been those types of sites. The problem over time is that it makes the search results less and less productive, which in the end will encourage the searchers to go elsewhere.
When that drops, the Google's revenue drops twice, once because they don't sell as many initial clicks to the adwords sites, and again when those sites can't resell the clicks to adsense buyers.
The structure builds it up fast... but it can fall just as quick.
Alex
|