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Originally Posted by DigitalPimp
No email or even news posted at their site regarding discontinued or otherwise inactive sites. Programs will often just quietly remove the link code from the linking page. The affiliate link code may just no longer work or if you are lucky redirect the traffic to another site in their network but unfortunately often the site is not in their network and thus you get no credit. If you got PPC ads running for the site and you do not keep on top of this, you could be buying advertising for the site with the traffic all getting redirected to a site outside their network for their profit.
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This is a bit unfair.
The problem is that when a program removes a site from their program, everyone comes to GFY and other boards and says "what happened" and unfairly looks for drama. Every time a site is dropped from a program affiliates love to create drama and programs want don't want bad posts about them on boards.
This isn't a dirty little trick, this is the end result of affiliates creating drama where there isn't any.
Larger programs and those using Nats / MPA3 can change those links so the traffic isn't lost. Sometimes programs can't do that and the traffic is indeed lost.