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The ebb and flow of sales is most pronounced when you have less than a 100 sales per day. Grow your sales and you will see that the diversification of your traffic sources smooths out the highs and lows of sales.
Steve, those numbers you put up are quite...uh...impressive. Your stats show about 5 million uniques in a 24 hr period. You running like 10,000 joins per day or something over there?
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