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it's not what you are showing, or what you're linking to... it's the space it takes. You are given a certain amount of advertising space for free to use as you wish so long as you keep it within that amount.
If a newspaper allowed you to put in a free line into the classifieds, do you think you could just take up a big chunk if you want and they won't mind? or do you think they'll say "no, you can only have as many letters as we say."
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