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I am currently retaining 36% of my trials to rebills.
I have a 3 day trial at 5.99 which used to be 3.95. I saw no difference in the signups and cancels.
I also had a 3.95 trial rebill to 19.99 then switched to the 5.99 trial to 34.99 rebill and saw no difference in retention and conversion.
bottom line:
The surfer is horny, wants to get inside and smack his thingy and 65% of the assholes cancel no matter what the price is. I bet you can have a small members area with a small selection of content vs a huge members area and expect about a 10% increase in retention. So the question is... is it worth spending tons on content to get a 10% increase in rebills or update regularly and grow as your site grows and pocket that money you saved on buying content instead of waiting months and months to get your money back(+10% rebills) on the content you purchased.
sorry if my post is scattered.. just thinking out loud.
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