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Originally Posted by chupacabra
hey all... k, heres the deal; i have one particular paysite that i am setting up w/ a new processor who allows me to choose billing currency finally, and i am thinking hard about switching over to EUR for my join pages...
my customer base is like 40% euro, 40% american, 20% "other"... for years this site has billed at $29.95USD recurring monthly, and while i'd love to up the price to 29.95EUR i'm hesitant that it might scare some away. i'm not even sure if many american surfers would know how to convert USD->EUR offhand sadly, and the last thing i want is to hurt signups w/ such a change... keep in mind this site has cost $29.95USD monthly for 6 years now.
any opinion? anyone switched from USD to EUR across the board on their paysites, and if so what were your results? any input would be most welcome, thx in advance all..!
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Just do it chupacabra
That 40% Euro traffic is worth a good bit of difference bottom line!
Been doing this for a while and there is a definate overall gain, but have kept all other pay options available. Surfers who are familiar with Euros or Pounds Sterling are likely to use em, tho the conversion rate may be higher than the dollar. Ain't familiarity nice?