Pixel marketing is the latest buzzword borne from the phenomenal success of
www.milliondollarhomepage.com whereby broke UK student Alex Tew set up a website and sold one million pixels at a buck each. The rest is history as his site bears witness. Mission accomplished for him, despite having the site been hijacked along the way.
I remember thinking ?What a good idea? and wishing I had thought about it first.
Then a few days ago I received an email from an Israeli, offering him to buy advertising @ $1 a pixel at a similar site aimed at the adult industry.
It was evident from his email that the adult industry was alien to him, so I wrote back to him explaining that he could help him market the site to the AWM community if he so wished. ?No? came the curt reply, he simply wants to sell pixels on his unpopulated site at a buck each.
By now I would doubly enraged and in a moment of sheer greed and opportunism I decided to do it myself, and thus
www.millionpixxx.com was born.
Upon posting this new venture to the AWM community, I was rightly criticised for jumping on the bandwagon. And then I thought : wrong business plan.
By selling a million pixels @ $1 each, it is obvious who stands to make the most. So I have revised my strategy ? advertising is free, as long the underlying content is ?compelling? - and I will then sign up as an affiliate of the website in question.
This way, everyone can share in the project with no investment and yet have common interest in helping the site succeed. In the unlikely event that it does, everyone profits and I profit the most.
I personally feel that the concept of a random mosaic-style webpage crammed full of a broad spectrum of adult entertainment is a sound one can imagine this being a bookmark candidate for surfers.
Once the page is populated with a decent amount?of ads, a targeted B2C campaign will begin to attract surfers to the site.
This is an open architecture project. Sales are at zero, stats are available for all to see on site.
Cynics amongst you will already written this project off. It might well fail. But as
www.milliondollarhomepage.com demonstrated, viral rocks!
An AVS page geo-targeted in 35 languages will be added shortly.
I believe that this alone will even attract surfers - A surfer from Iraq, for example, is pleased to see ANYTHING in Arabic!
So if you have great content and small banners advertisng the same, spam away!
contact :
[email protected]