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The #1 reason applies to most failed entrepreneurship: noobs think they can waltz in and be on Easy Street within a month or two, and when that doesn't happen, they get discouraged and quit.
It's almost as predictable as the sun rising and setting.
Just like any entrepreneurial endeavor, it takes a few YEARS to get the knowledge/ comfort/ connections/ capital/ technology needed to be competitive and to start making money.
Dropout noobs are thinking success should come in 5 months --but I think the better number is 5 YEARS.
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