Pixel marketing is the latest buzzword borne from the phenomenal success of
www.milliondollarhomepage.com whereby broke UK student Alex Tew set up a website and sold one million pixels at a buck each. The rest is history as his site ? if you can get to it ? bears witness. Mission accomplished for him.
?I remember thinking ?What a good idea? and wishing I had thought about it first? recalls Marc Jarrett, of
www.password-by-phone and
www.adultmobilesolutions.com fame.
Then a few days ago he received an email from an Israeli, offering him to buy advertising @ $1 a pixel at a similar site aimed at the adult industry.
It was evident from his email that the adult industry was alien to him, so Marc wrote back to him explaining that he could help him market the site to the AWM community if he so wished. ?No? came the curt reply, he simply wants to sell pixels on his unpopulated site and a buck each.
?By now I would doubly enraged? recalls Jarrett ?and in a moment for sheer greed and opportunism I decided to do it myself?
Upon posting this new venture to the AWM community, he was rightly criticised for jumping on the bandwagon. And then he thought : wrong business plan.
By selling a million pixels @ $1 each, it is obvious who stands to make the most. So Jarrett has revised his strategy ? advertising is free, as long as he feels the underlying content is, as he puts it, ?compelling? - and he will then sign up as an affiliate of the website in question.
?This way, everyone can share in the project with no investment and yet have common interest in helping the site succeed. In the unlikely event that it does, everyone profits and I profit the most? says Jarrett.
He feels that the concept of a random mosaic-style webpage crammed full of a broad spectrum of adult entertainment is a sound one can imagine this being a bookmark candidate for surfers.
Once the page is populated with a ?decent amount? of ads, a targeted B2C campaign will begin to attract surfers to the site.
?This is an open architecture project. Sales are at zero, stats are available for all to see on site? says Jarrett.
?Cynics amongst you will already written this project off. It might well fail. But as
www.milliondollarhomepage.com demonstrated, viral rocks!?
An AVS page geo-targeted in 35 languages will be added shortly.
?This will even attract surfers!? predicts Jarrett ?A surfer from Iraq, for example, is pleased to see anything in Arabic?
Those interested please contact
[email protected]