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Its very hard to calculate a Click Through rate. Here is the issue. When the video is opened for Play, your page is opend also. Which means the user is seeing your page by Force. The assumption is that the user will like your video and going to join (or book mark the site). On stats you will allways see this as a click (even though the user has not clicked on any thing). So in main stream we just call this page views.
It should cost you less then 1 cent per page view. At 1 cent that is 10$ a CPM which is expensive even for main stream.
I am NOT trying to hijack Brads thread, i have a lot of respect for him, we dont do Adult either.
Jay
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