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Originally Posted by woj
They don't really lose any $$ from click fraud, it comes out of advertiser's pockets... and actually the more click fraud there is, the more google makes...
so it's not THAT obvious that eliminating click fraud will increase profits in any way....
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Click fraud does pose a threat to them. If they acknowledge that click fraud is a serious issue, yet do little to protect their advertisers, this shows a major shift in their business philosophy and it potentially opens them up to an issue of liability.
Advertisers are smarter than they've ever been and know that click fraud hurts their marketing efforts. Click fraud income rightfully belongs to the defrauded advertiser and not the company or the shareholders.