esnem

First of all, no they're not. I'm also not saying there's anything wrong with recycling a slogan. I could care less. Bottom line is that slogan makes me think of CE. Yea it's recycled, but now the value of it doubles for CE because they did it in 2002. I've been meaning to hit Mike up about something, gonna do it tomorrow.

What it really made me think about was show floor branding and the difference in show floors from 2002 and 2006. You can say none of the big guys did anything this year...why, because it's not worth it to them anymore. They already did it. Did people talk about the floor in 2002? Yes. Did they in 2006, yes, about how much it sucked.

I remember the Platinum Bucks booth this year because I've known those guys for a long time and the Local Billing booth because I had meetings with those guys. Any other new companies didn't catch my eye. I wouldn't say it was AVN's fault, I'd say it was their own for not doing anything original. I'd seen it all before. To put up a booth and expect people walk by and automatically do business is stupid. They needed to do something original and none of them did it. Smash Bucks/OC3/$tyles did a good webcast now that I think about it...

My point here is that I think show money does work, because I still remember companies that went all out at shows, they're still around, and I still do biz with a lot of them. What doesn't work is setting up something like everyone else and hoping people stop by to check out a product like everyone elses. If show organizers ever want to make money on floor space again, they'll hire creative directors to consult with exhibitors to make the booths and the floor as a whole more original. They also won't charge for it because it's to their benefit.

FreakBucks should do well with this skin since they have an original product. I don't have traffic for them, but I'm sure that people who do will notice them. Some people may only remember the ugly colors, I'm a little colorblind so I don't see the huge deal.