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BJ · 09-09-2002, 10:08 PM

We are thinking of doing free 1 month trials of our products for our customers. We have very good retention (currently 319 days)
meaning a customer who signs up for three bottles @ 129.00 or 199.00 depending on the product, is worth 300-600 dollars to us.

It would be set up where a customer pays shipping and handling ($10) and then automatically rebills after 30 days at 129.00 or 199.00.

Is this a good idea or will it prove to be a disaster? I should add that the trial will actually cost us around $15 (loss)

09-09-2002, 10:08 PM
BJ Confirmed User Join Date: Mar 2002 Location: asia Posts: 5,590	Free trial question We are thinking of doing free 1 month trials of our products for our customers. We have very good retention (currently 319 days) meaning a customer who signs up for three bottles @ 129.00 or 199.00 depending on the product, is worth 300-600 dollars to us. It would be set up where a customer pays shipping and handling ($10) and then automatically rebills after 30 days at 129.00 or 199.00. Is this a good idea or will it prove to be a disaster? I should add that the trial will actually cost us around $15 (loss)