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Originally Posted by Kassidy
50.........
And it's defintely pronounced 'neesh'. But anyone with a semi-decent education knows that. 
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I pronounce it niche, you can pronounce it however you like. I can neeesh-slap your traffic or I can niche-slap it, doesnt matter to me. Apparently its pronounced both ways since everyone I have spoken to always pronounces it niche.