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Originally Posted by SmokeyTheBear
the way they get around this is to simply sell their lists to themselves under diff company names..
So COMPANY#1 has to honour the request from SURFER#1 to be removed but there no law against selling the list before the name was removed to COMPANY#2
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Even this is a little prohibitive
"Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request,
the law gives you 10 business days to stop sending email to the requestor's email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it's
illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law."
Interesting point that you have 10 more days to 'email' a user who has opted out.....!!! 