I notice you have more banners & buttons on
http://www.blood-dolls.com
which distracts and confuses the surfer plus you need to focus more on getting them to sign up then giving them more to tours to surf thru.
they start to lose interest because most of it is an impulse buy
There really is no ryme or rythim to it we have sites that look bad that convert better then sites that I think look great
thats why i always focus on the deal or the trial.
Less text more pics pointing to join .
The surfer has been banged around enough already from Pop to pop unless you got it first of the search engine or by mailers
so most of the time they've seen enough. so focus more on getting them to the join page.