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We do over 100 designs a year, and while it doesn't happen often, it does happen...
Sometimes we replace a retro 90's design with gaudy clashing colors, spinning logos and blinking text, with a sweet clean design and it doesn't convert as well...
The bottom line is... the bottom line, thats why alot of the bigger companies will contract out 5 designers for one pay site, test them all and keep the one that converts the best or none of them if the old one did better...
Changing for the sake of change is not always a good thing...
If it aint broke dont fix it :o)
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Stephan
ICQ 4491799
Supercharged Web Designs
Web Hosting
Adult Design
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