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Originally posted by gothweb
Hmm...
2. Change the name. This would require as complete a redesign, and in fact a new domain name, re-branding, modification of all my other sites, and so forth. Basically put me back at square one.
Any ideas that don't require me to re-do virtually everything I have done since February? ;) Is there anything inherent about the tour I have that makes it less appealing? Or more importantly, that would lead to lower conversions... Do I use too many, or the wrong sorts of samples? That sort of thing. The help so far is appreciated, but hopefully there is some stuff I can improve, rather than building a whole new site.
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It might be possible to rebrand the site by shifting "blood dolls" to mean the girls. IOW, give the site itself a less visceral title, but maintain the true recognition.
On a side note, seeing as you are tuned into goth culture, are you planning to make the site more interactive? Are the diaries publicly visible?
The clickpath of your samples isn't obvious enough. Tiny off to the bottom "click heres". While the tilted, shadowed portraits are really nice looking, they look more like a splash than a gallery.
Define your audience. If they are a 273 pound, 46 yo male living on the old farm in Kansas, deal with it. If that's not what you want...