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Thanks for the feedback, Marie...
The site is not trying to be hardcore goth. It is trying to have its own style. Most goths do their own thing, and few are like the stereotype. Also, by softening the whole goth thing, we hope to have broader appeal. I mean, putting up two identical sets every week, in the same style, would get boring. Goth is a starting point, not a limitation. That plays into the name not saying "goth" or "dark".
The idea of the white is to have a clean site, with its own feel, not to succumb to stereotype. Also, darker photos have more impact on a brighter backdrop... black on black isn't exactly high-contrast.
As for navigation... I wanted a design without a frame. The frame has worked well for GothicAmateur.com, but all sorts of people tell me not to have one. So, for Blood Dolls, I ditched the frame. Is the Blood Dolls preview site that hard to navigate?
I guess I think we are getting away from the things that really affect conversions. I am more curious as to whether people think the age of the other site accounts for the difference in sales. Any opinions on that, on a more strategic, less nitpicky level?
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