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"Gothic" anything as a name tends to turn-off actual goths. Unsurprisingly, many people don't like labels applied to them, and see a name that explicitly refers to the label as fake. Would well-to-do people go to a restaurant called "Rich People"? ;)
So, in terms of going for actual goths, I think "Blood Dolls" is better than a generic name with "Goth" in it. A lot of our audience is more mainstream, though, so you may have a point there.
In general, I think the name works. It is a brand of its own, not a generic combination of a couple of obvious words. Also, among goth and vampire fans, the phrase has a meaning that is perfect for our market... yet its not a common enough phrase to be too generic.
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