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Old 09-09-2002, 11:10 AM  
gothweb
Confirmed User
 
Join Date: Jun 2002
Location: Back in the USSA
Posts: 8,849
Why does my old site convert better?

I run two paysites:

First (older) site:
Two years old, based on 2 girls, preview area
http://www.gothicamateur.com

Second (newer) site:
6 months old, based on 9 girls, tour
http://www.blood-dolls.com
(less traffic)

The first site is doing about 3x the sales of the second one, sometimes better. In the time that the new site makes $1,000, the old one gets $2,000 in new signups and $1,000 in rebills. (Though with our sites, a lot of "new" signups are repeat customers, so its hard to track.) The older site also gets about 50% more traffic than the newer one.

Do you think the different ages of the sites (more rebills and repeat/loyal customers) and the higher traffic is enough to account for the difference, or is the newer site converting poorly? I'd like to get conversions up, especially on the new site, and would like to know what I can do but wait for it to build up more of a loyal audience. Any thoughts?
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