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What do you expect in an era where a person who works the pump at a gas station is referred to as 'fuel transfer specialists.'
'Designer' and 'stylist' are both convoluted terms, just like 'webmaster'.
In the old days, it was simply graphic artist and/or typesetters.
Old school...we used Browning, data optic and Itek line cameras, emulsion-based neg film (blow-backs and PMTs), light tables, paper masks, surgical scalpels (for film stripping), ruby tape, flip-top arc burners for makin' plates - all the really fun stuff (not). We used terms like 'paste-up' and 'layout'. We had to calculate image reduction or enlargement on the camera with a little paper gadget called a 'reduction wheel'. We had trays of developer, stop and fixer chemicals and pieces of string hung across the darkroom to hang film with wooden clothespins to dry. The daily mantra was 'color registration...color registration.'
Now they call themselves 'designers'. Cha', whatever.
Very few of them have the slightest clue about the stuff I mentioned above.
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