Quote:
|
Originally Posted by gentmaster
And that is why you are a designer. And not a salesman. Sales is 90% of everything.
|
Actually, if you'd read your Kotler, you'd know that marketing is 90% of everything, and sales is only a relatively small part of marketing. (example: the costs of gaining a new customer are generally up to 5 times as high as those of keeping old ones, therefore, if you screw up on customer retention, it is rather unlikely that just sales will save your ass)