TheDoc: I mean absolutely no disrespect and I - as a fellow owner of a highly branded paysite - agree with much of what you are saying in spirit ; however, I think that if your site is that well branded then it would/should/could be branded as efficiently throughout the metatags etc for the seo and make your issue mute as far as search results/positioning.
With respect to review sites offering other sites with better reviews I get that point too. We get great reviews and average reviews and in some cases the average review is converting better than the great one. No explanation for me other than content is content is content and people will always buy what appeals to them - emotionally, physically, spiritually. For example - Pacino's Scarface got some lousy reviews when it came out but people still saw it and love it to this day. My point is that the review site is still capable of making sales and the more press you have out there the more chances you have of a customer noticing you.
I am in the same boat as you with respect to generating far and away the majority of our traffic in house. We don't have many affiliates these days and when we were the number one CE program and had thousands of affiliates we were still sending more traffic than all of them combined. With the amount of mainstream press we have I would never let an affiliate say that they created our branding - in fact, I can definitely say that our branding effort is a great benefit to our affiliates. And that is my next observation - that you want affiliates to be able to take advantage of your branding but you should always be able to lead them all. Thus, it is only fair that they be able to sell whatever programs they want just as it is your right to decide what is sold and who gets to sell it for you.
Ultimately - review sites are highly search friendly but there is no reason you cannot outperform them if you are truly the source for your brand and there is no reason you should not be able to earn from them at the same time in a happy and profitable co-existence, imo.
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