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I own several gay sites and I am straight. Like anything else, learn your trade, read everything you can, and have others (gay men are best) to review your work. This is very helpful, especially in the beginning. The longer you spend with it ? the better you will understand the market. In my experience ? I honestly started understanding to many aspects of it. It took time, an open mind, and a lot of understanding. In addition, I have several gay friends that helped me see thing clearer. Often, I would offend them without realizing it. They helped me understand and to see things from their perspective. I am not saying I understand 100% of it nor will I. However, I better able to understand, relate, and market gay sites than I would have thought in the beginning.
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