SAN FRANCISCO, California (Reuters) -- Sex.com, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal said on Monday.
A group of anonymous buyers, Boston-based Escom LLC, said in a statement it had acquired the Web address Sex.com from Gary Kremen, chief executive of Grant Media LLC and the founder of Match.com. Terms of the transaction were not disclosed.
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