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the only thing you've mentioned mainstream is doing more innovative than adult webmasters is the transparent Flash animated ads using DHTML layers.
It's been tried in adult, check out BigPlayers.com's Splash consoles. Others have also offered them.
Link list and TGP owners don't approve sites with them so what's the point?
I personally think they are great on non-adult sites, they do force the surfer to see an ad he can't avoid easily before he views some content.
So now we've covered that. Where else is mainstream blazing new trails?
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