Well they got themselves caught in the loop. They wanted to get rid of their inventory, or push out some quick sales. It did just that getting everyone to rush out and buy new cars. Companies went out and renewed their fleets. The mistake they did was doing it for too long.
Doing it for a month is one thing. Doing it for a few quarters, or most of the year is another. But once they had all those sales, then I think it was Ford, and GM who tried to stop their promo, and sales hit the tiolet so they brought it back again.
Let's face it, until Motown starts cranking out some hibreds, with comparible quality to the Japanese, they are going to continue losing market share. Most of the cliche's of the 70's and 80's no longer apply to the rice burners. Where they would be low power 4 cylinders. Now they do more with less through technology. Add in the price per gallon scares, better mileage, and the fact most foreign cars can go 200,000+ miles w/ little grief and the body will rust out before the engine goes type things and you can see the problem.
No one wants to buy a new car, and by 50,000 miles start having trouble. 100,000 miles and transmission starts acting up, and the rest. They big 3 dug their own hole in the name of corporate greed.
