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The problem with most aff software, custom or not, is they build it backwards. They build the software to run the program first, rather than building it for the processors first, for all the different processors, so you know ever bit of data they give you and you need to give them. This is the hardest part.
Now, do the easy part, and build the program. Use an expandable template system. Add in all the standard features for webmasters, and make it as simple to use as possible. Admin wise, stats, if you can track it, display a site for it, AND make it possible to customize admin stats templates. What one person likes stats wise, another person wont.
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