Originally Posted by Paul Markham

The idea that we make money out of an "Impulse Buy" is wrong.

The first exposure to porn has always been free porn, 42 years ago my exposure to porn was the magazines in my Dads wardrobe. For todays 12 to 18 year olds it's the free porn on the Internet.

So who do we sell to?

Guys who have been surfing the free sites for months of years, guys who have already been a member of a paysite. THE REPEAT BUYER.

The impulse is where does he buy from this month and little else.

What ever you buy, groceries, cars or porn what you had last week you see as the norm and next week you want better. It's human nature. As sites started 5 to 10 years ago learn the difference between photography and porn they educate the buying surfer. As more professional porn companies enter this sector of the porn market they educate surfers.

Some people still insist it's still about the hits that end up on a site, other think it's more about the numbers who sign up. As the surfer gets more educated who do you think is right?

I rarely get an email from a member of our paysite asking how to download a movie. Is our site better laid out or the surfer learning?