AaronM-
Capitolizing off the Christian "right" is one of my life goals, something that keeps me up at night.
I have attempted many projects over the last couple years, and did some in-the-trenches gorilla marketing to Christian sites and on Christian message board. In order to make them listen, can I recommend starting all correspondances with "As a fellow Christian..." it works wonders to get you in the door!!!
Good luck with the new project.
-P