Quote:
|
Yes, but remember, anyone who is trying to market a brand, branding can be negative OR positive... If you give your surfers a reason to associate your brand with negativity, they will do so.. people are more likely to jump the negative gun than the positive one.
|
This where sorry to say, some people don't quite fully understand the bulk FHG market.
Please don't get this wrong. I counseled many clients on this and I won't spill the secrets behind FHG's.
The design of an FHG is to do a number of things and it depends upon the priorities the sponsor sets with their order.
Of course designed to sell is a priority. But most people thing an FHG's first priority is to sell to the surfers. Not 100% of the time.
Often its first priority is to sell the webmasters on using them. This is why so many people demand that the gallery be "pretty" rather than effective.
The surfer 99.9% of the time doesn't care how pretty your graphics are. They don't care if you spent 15 minutes, or 15 hours putting it together. They just want to see tits and ass.
So in essence branding rarely is ever negative because of design. This is why people were so willing to buy memberships to sites that looked like horrible geocities designs for so long.
Now, sure if you have some bad engrish on there. Or someone just fucks it up so badly I'm sure it can have a negative effect. But in general, a gallery that follows simple layout rules will have as much of an effect in branding as a pretty gallery if the branding is done right..and it's just so simple to do it correctly.