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Just start using the phrase and put a little "TM" at the end of it. As long as you keep the original files that show the date you first started using it, your trademark will be protected by law as being yours, provided nobody else can prove that they started using it before you.
If you want to spend some cash, you can register your trade mark phrase and be permitted to use the "R" in a circle instead of "TM". It's up to you. You're protected by law either way.
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