the kid hired imal wagner public relations media guru for $7000 a month.
http://www.imalwagner.com
There was no luck involved.
It was a well calculated campaign placing the school kid and his page in the media for the past 4 months.
There are now thousands of copy cat sites using search engines link trades, google adwords and other marketing methods,,, AND NONE OF THEM HAVE SOLD SHIT.