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That is the nature of the site, irregardless of content, the backend database engine, coding, the domains themselves and the amount of traffic flowing has value and is what is for sale.
Every single entry is in the database, sorted by model/celebrity/category, it's a powerful search feature as well. There's also around 50,000+ members (email, name, etc) in the database, there's more to it than what first meets the eye.
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