Originally Posted by arg

I don't think it's a bad idea, but only as a small part of a diversified investment portfolio. (Personally I wouldn't do it even as that, though I buy other domains). It's a gamble, and even with the "wholesale" prices, you're competing against other people doing the same thing, who have some decent data on which to base their pricing. It's a reasonably competitive business, and as you've described it, that's a fairly passive strategy, so I wouldn't expect quick, big returns. You can improve your odds of getting a quick return by seeking out companies with those initials and contacting them, but if you're just going to sit on them and wait, with unpopular letters, I would expect to wait to several years on average. Some letter combos, like qjk.com, it's just really going to be tough to find an interested premium buyer. You could easily go a decade without any interest, other than from other folks like yourself looking to buy low and sell high.