BV

First off I'd like to state that CCBill is TopNotch and this thread is not meant to bash them in any way, it's just to educate and explain why you may appear to have a higher ratios with programs using CCBills affiliate script.

Take time to read this and learn why.......

Short Version:
Programs using CCBIll's script have ratios that are based on 1st page non-unique clicks.
Most other programs ratios using NATS and other like scripts have ratios that are based on 1st page unique clicks.

Long Version:
If you promote sites using CCBill's affiliate software you may have ratios that seem to be higher than other programs that use their own affiliate software.

The main reason for this is that when CCBill's affiliate software counts clicks they are counting all clicks not unique clicks. So if you make a gallery for a CCBill sponsor and a surfer clicks your link to the tour, a click is registered in your CCBill stats. If he backs up to the gallery again to have another look and clicks through to the tour again, CCBills software registers yet another click. If you make aggressive galleries the surfer is going to click thru more than once or he may come back later and click through again.

This same theory holds true for blog sites and tgp/mgp sites or any type promo pages that have banners and text links to CCBill sponsor pay sites. Each time the surfer clicks through to the tour a click is registered. So 1 unique surfer can click through as many times as he likes registering click after click after click and CCBill's stats registers them all and does not show that 1 unique surfer clicked through twice or three times, or whatever it may be.

Now when I first opened my paysite I used CCBill's script and it worked well and is definitely the best out there as far as 3rd party processors scripts go. But a few years ago we decided that we needed more bells and whistles such as cascade billing, better stats, better tools, etc etc. All that is not possible using CCbill's or any other 3rd party billers script. So we coded up our own script that is pretty unique in that we now offer all those Bells & Whistles yet we still have 3rd party payouts by CCbill & Paycom as well as the merging of accounts with CCBill.

So with that being said we now offer some very impressive stats which include all the clickthroughs plus all the unique visitors. With this information we can now see that you usually get twice as many clickthroughs minimum as you do unique visitor clicks. Thus the reason why sponsors using CCBills script tend to have higher ratios than those that use their own.

Also adding to this mix are the sponsors that use their own scripts and base their ratios on 2nd page uniques or join page uniques. This tends to make the ratios appear even lower.

I hope this helps some of you out when it comes to comparing ratios.

Cheers,
BV