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A little bit more on the legal issue and why a lot of sponsors don't allow newsgroups posting even if they wanted to.
Some sponsors do not outright own their content. It is licensed by the sponsor to be used on certain domains. (often the FHG's are on the same domain as the website they promote (but this is a very general view and no where near being "always" the case)). So even if the sponsor wanted you to promote them or even if they wanted to promote themselves via newsgroups, they cannot because they don't have permission to.
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