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It depends on the size of the program. Big programs can pay out $10k+ a week to some webmasters. While a smaller programs, a webmaster sending 10 joins a day, every day, could be a whale for them.
If you tried to put a standard to it, I would say 500+ is large webmaster, 1000+ is a huge webmaster, 2000+ is a whale.
Most large programs do have a few whales or rather large join sending webmasters. A long running, high paying pps program can easily get a good number of webmasters doing 500+ joins a month.
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