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rowan · 01-01-2006, 08:39 PM

I can't see a CPA model working for adwords, they would either have to force everyone to use a proprietary backend to reliably track sales (losing a good chunk of advertisers in the process), or rely on the (dis)honesty of advertisers to report sales back to google. CPA also means that google wears the risk of varying conversions rather than the ad buyer.

01-01-2006, 08:39 PM
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	I can't see a CPA model working for adwords, they would either have to force everyone to use a proprietary backend to reliably track sales (losing a good chunk of advertisers in the process), or rely on the (dis)honesty of advertisers to report sales back to google. CPA also means that google wears the risk of varying conversions rather than the ad buyer.