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Your pitch should focus less on graphics than on text. As in most things, less gets you more. Don't overwhelm the surfer with graphics, use graphics only if it enhances your text pitch. Moreover, there has to be a thematic connection between your text and the gallery.
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"If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us." -- Herman Hesse
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